Customer Acquisition is the act of acquiring new customers. Typically customers are defined as new customers when discussing acquisition and retention is the act of re-engaging, retaining, current customers.
There is a process involved with online customer acquisition both on-site and off-site. On-site customer acquisition is the process of converting a [...]

There are many things you can simply set and forget, while there are other tasks that are more methodical. As an example, public relations which is a continuous ongoing effort as is search engine marketing optimization. I am often asked many questions about search engine marketing and most do not realize their efforts [...]

SmartyCard launched today at Demo 2009. They have an incredible product and an amazing team. One of the quotes of the Demo presentation by their GM Chris Carvalho was “give your kids what they want and get what you want”. As a parent of three boys I love this service and we [...]

We started a news blog entitled Beltway Startups to focus on start-ups and online businesses in the Virginia, Maryland and District of Columbia region. Online startups and events within this region are covered. Keep up to date with the regional online companies and local events, in and around Washington DC.