It’s a battle Marketing departments face every day. You have to keep abreast of customer acquisition (CPA) costs, lifetime value (LTV) of customers, and most importantly their return on investment (ROI). But currently there is no simple solution to tracking the lifetime value of a customer.

For the past year, POA llc. has been working with clients to perfect a system for optimizing online acquisition and tracking lifetime value to uncover the most valuable customers. They are now making their proprietary tracking system “Matchless Knowledge” available to all businesses.

“A company with 5 marketing campaigns spending $50,000 is happy if they make more than they spend. This is the old way of thinking” Says Brian Longest, CEO of POA llc, “with our system they can uncover facts such as 80% of their revenue over time came from a group of customers from the same marketing campaign, armed with this information they shift the marketing spend to the most profitable campaign and dramatically increase lifetime revenue of their customers”.

“Clients have had over 100 banner and landing page combinations tested in a single month, uncovering customer acquisition costs ranging from $25 to 17 cents.” says Longest, “ Armed with this knowledge we were able to shift their creative and greatly decrease overall customer acquisition costs. Each month thereafter they also optimized and modified campaign spend based on the value of each customer from each campaign.”

Matchless Knowledge is scheduled to launch in Q3 2009 as a software as a service solution. Matchless Knowledge works with any online advertising and marketing service such as Google AdWords, Yahoo Search Marketing, MSN AdCenter, DoubleClick, and any advertising network whether banner or textual.

POA llc. will also continue to provide managed services along with the Matchless Knowledge system, from managing banner and search engine marketing (SEM) campaigns, to optimizing landing pages onto acquisition, to monthly reporting of each marketing campaigns lifetime value.

About Phase One Accelerators.
Phase One Accelerators is an “accelerator” providing launch phase consulting and online marketing services, as well as incubating and accelerating new startups. Founders are serial entrepreneurs with extensive start-up, online marketing, and venture capital experience. Phase One Accelerators is based in Northern Virginia and Boise Idaho.

Clients include: eBay (NasdaqGS: EBAY), Break.com, Smartycard.com, woome.com and utterli.com among others.

For more information or to schedule an interview contact:
Brian Longest
571-291-5234
Phase One Accelerators
brian@poallc.com

Release on PR Web Here
Release in PDF Here